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Developing Successful Social Media Plans in Sport Organizations, by Jimmy Sanderson, Christopher Yandle
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Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media. Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the also includes case studies and input from athletic administrators, coaches, and athletes.
- Sales Rank: #861244 in Books
- Published on: 2015-05-15
- Original language: English
- Dimensions: 9.75" h x 7.00" w x .50" l, .55 pounds
- Binding: Paperback
- 98 pages
About the Author
Jimmy Sanderson, PhD, earned a BA, MA, and PhD from Arizona State University in communication studies. He is currently an assistant professor in the Department of Communication Studies at Clemson University, where he directs the sports communication BA program. Prior to entering the academy he worked in human resource management for 11 years. He maintains an active research agenda focused on the intersection of social media and sport, and he also conducts research related to health and safety issues in sport. He has been cited in media outlets such as USA Today, Chronicle of Higher Education, and ESPN.com. He also regularly speaks to sport association groups about social media, such as the National Federation of State High School Associations and Academic Advisors for Athletics. He and his wife, Kirsten, have two boys, Walker and Connor. You can find him on Twitter: @jimmy_sanderson Christopher Yandle was named assistant athletic director for communications & public relations at the Georgia Institute of Technology in July 2014 after two years in a similar role at the University of Miami. During his career, he assisted in the highly successful Robert Griffin III Heisman Trophy campaign in 2011, and he was recognized as the 2014 CoSIDA Rising Star by his peers. A native of Houma, Louisiana, he attended the University of Southern Mississippi for two years before transferring to the University of Louisiana at Layfayette, where he graduated in 2004 with a BA in public relations. He received an MS in athletic administration from Marshall University in 2007. He and his wife, Ashleigh, have two kids, Addison and Jackson, and a French Bulldog named Tank. You can find him on Twitter: @chrisyandle
Most helpful customer reviews
0 of 0 people found the following review helpful.
Informative Book for All Levels
By Michaelyn Accardo
As a middle school teacher, this book looks at social media on a simplified level and it can be applied to so many people, not just in sports. This is a must-read for any teacher and students are the middle school, high school, and college levels.
0 of 0 people found the following review helpful.
Worth It
By Amazon Customer
Jimmy and Chris have worked so hard in compiling a useful social media book. I don't know anything about social media strategy, but after reading this, I know enough to build my own strategy in my line of work.
0 of 0 people found the following review helpful.
Get this book!
By JeffW
Great book filled with great info - definite get!
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