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Concepts and Cases in Retail and Merchandise Management 2nd Edition, by Nancy J. Rabolt, Judy K. Miler
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This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.
- Sales Rank: #931993 in Books
- Published on: 2008-12-02
- Released on: 2008-12-22
- Original language: English
- Number of items: 1
- Dimensions: 234.70" h x 25.27" w x 7.39" l, 1.80 pounds
- Binding: Paperback
- 496 pages
About the Author
Nancy
J. Rabolt is a professor
and Chair of the Consumer and Family Studies and Dietetics Department at San
Francisco State University. Judy
K. Miler is an associate
professor at the University of Florida.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Practical textbook on retailing
By Chip A
A realistic and practical textbook. It covers many things that aren't discussed in typical textbooks but should be, like the challenges and hassles of vendor relationships, negotiations, sales incentives, formal and informal training, and displays.
Most of the cases in this book could have come directly from our sales floor -- they are what's really going on in retailing today.
I've added it to our store library and will encourage new hires to study it thoroughly -- it's a shortcut to years of retail experience.
16 of 18 people found the following review helpful.
Down to earth cases and solutions for retail
By Linda LeBoutillier
This book opens with a case study of a buyer's squabble about over whose territory it is to buy a certain dress. Then we get the solution and action plan about the squabble. Who in retail has not experienced this. Yet it is refreshing to hear the solution, and to read the rest of the excellent case studies in the book.
My retail business is not a department store, yet every case study in this book was relevent to my business. The authors cover display, direct import, vendor relationships, budgets, purchasing and pricing strategies, marketing, hiring practices, and everything pertinant to retail today.
It is difficult to find a good book on retail strategies. There are hundreds of books on marketing, but only a few that cover the purchasing side of retailing. This is the best purchasing book I have found.
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