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Light Right: Learn How to Create Images, Set Up a Studio, and Launch Your Photography Career, by Joe Lavine, Brad Bartholomew
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Lighting is one of the most important creative components of any image. Joe Lavine and Brad Bartholomew, commercial photographers and instructors, offer a unique approach to learning about studio lighting. They start with their philosophy of lighting, tackling the characteristics of light and how to approach building your shots. Then they discuss some basic photographic concepts and equipment needs, and how to use this knowledge to start a successful career in photography.
Packed with gorgeous images, this book provides two distinct perspectives from the authors based on their experience as studio photographers and instructors. This is not a recipe book, but instead provides the background and technical knowledge to understand how light works and how to create your own successful images.
In this guide you will learn about:
- Creating dimension, separation, drama, and texture in your images
- Color temperature, filters, flash duration, metering, and the histogram
- Setting up and using equipment and making choices based on the needs of your subject
- Building a studio on a tight budget and how to expand as your business and expertise grows
This guide for beginning to intermediate shooters covers all the practical aspects of starting a photography career and setting up your first studio–with insider details to expand your photography skills and turn your passion for images into a professional career.
- Sales Rank: #255670 in Books
- Brand: Lavine, Joe/ Bartholomew, Brad
- Published on: 2013-03-09
- Original language: English
- Number of items: 1
- Dimensions: 11.06" h x .65" w x 8.00" l, 1.70 pounds
- Binding: Paperback
- 312 pages
About the Author
Joe Lavine is an author, educator, and photographer based in Colorado.� As a commercial photographer, Joe has been fortunate to be able to blend his passion for food with his love of photography.� Some of his food clients include, General Mills, Betty Crocker, Coors, Nature Valley, and JBS Swift.� Along with his commercial work, Joe has been teaching college for more than 16 years. Education has always been important to him; he holds an undergraduate degree from Cal Poly in San Luis Obispo, California, and a master’s degree from Savannah College of Art and Design. Joe is an Adobe� Certified Expert in Photoshop� and An Adobe Community Professional. In 2013, Joe co-authored the book Light Right:� Learn How to Create Images, Set Up a Studio, and Launch Your Career, and since has co-authored two e-books, and a video on lighting fundamentals.� Joe can also be heard lecturing at ASMP, SPE, and PhotoPlus events.
Brad BarthoLomew has been photographing a wide-range of subjects for 26 years. His specialty is not specializing, treating each subject with enthusiasm, respect, and a sense of wonder. He has photographed people and products for advertising agencies, design firms, and clients, including Celestial Seasonings, JD Edwards, Forest Oil, Head Sports, Pentax, Qwest, Xcel Energy, and Keller Homes. He has been an instructor for over 25 years. See his work at bartholomewphoto.com.
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Most helpful customer reviews
7 of 7 people found the following review helpful.
AMAZING!!!!!
By emmee
I am in love with this book. I am a student taking photography classes online. Currently, I am taking a still life class. I asked my instructor if he could recommend a book to me that would deepen my study of light and commercial photography. He recommended this book. What was so funny was that I had ordered the book just prior to even asking him to recommend something.
I have had the book for two weeks now and I am in love! It The book is easy to understand and you are able to put the information into immediate practice. I have seen an improvement in my images in just two weeks. One of the things I was looking for was an improvement in my overall workflow when it comes to approaching a subject and understand how to build a lighting scenario. I have slowed down my process much more and really analyze my subject and the my lighting setup one light at a time before ever tripping the shutter!
I would say that this book is for someone who is wanting to pursue a career in photography and wanting to become a professional. The authors make no bones about who the target audience is.
Basically, this is a must have if you are looking to turn pro! Highly recommended!
5 of 5 people found the following review helpful.
"Light Right," Review
By Dave N
"Light Right," by Joe Lavine and Brad Bartholomew is an essential primer for those aspiring photographers who's ambition is to enter the contemporary commercial world. Rightly focused on studio lighting, the skill that separates those who make images from those who take images, "Light Right," also covers a number of professional subjects from digital camera technique to getting business and creating a working relationship with art directors.
Having both taught in a commercial photography program and a commercial photography studio for over 20 years, I know this is a great text to use in lighting classes and one students will keep for when they open their own businesses. Students were also delighted at the book's readability and affordability. "Light Right," answers so many of the questions young photographers have. The images in the book are both illustrative and inspirational, the interviews with a wide range of commercial photographers, insightful.
5 of 6 people found the following review helpful.
Light Right should soon become the new standard text for learning how to create and maintain a successful photographic life.
By Mark Malloy
Light Right is an exceptional resource and teaching tool, among the best I've seen in the last 15 years. At this time, when roles and expectations are so much in flux, it is often difficult for students of photography to see their way forward. Thankfully, Joe Lavine and Brad Bartholomew have produced a comprehensive guide that, in an easily understandable way, can aid anyone wishing to learn what is most important in building a sustainable photographic life.
Covering the business of photography from soup to nuts, this book explains, in simple terms, how to build success in this field; it's all about solving the problem. In creating a photograph, you seek to resolve the problem of expressing an idea to your audience. The photographer does this by first listening to the desired audience, and crafting a visual response intended to send the desired message. That task starts not with an object, but a simple truth; that lighting, and success, is a building process.
Light Right isn't simply about how to create a well-lit image, but how to respond to the needs of your audience, be they galleries or ad agencies, buyers of fine art or buyers of art for commerce. As this book lays out, creating the image is only a small fraction of what goes into being a successful photographer. Building an audience is as important as building a successful image, and staying true to yourself is just as important as fulfilling your audiences expectations.
To be a true success, one must begin by looking inward, by committing yourself to a code of ethics, and letting that code be your guide as you navigate through the wilderness of expectations and outcomes. Few books in any field cover, in such a simple and easily understandable way, the relationship between the creative process and the future use of such creations. Thankfully for student and working photographers alike, Joe Lavine and Brad Bartholomew have created a book that easily and successfully lays out the tools and techniques necessary for potential success in today's rapidly changing business and creative landscape.
Light Right should soon become the new standard text for learning how to create and maintain a successful photographic life.
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